If you’re running a business in 2023 and looking for the most effective content creation tools to get your brand out there, look no further!
With an ever-evolving digital landscape, keeping up with current trends is essential. The right content can engage potential customers and help build relationships – but only if it’s created using the best practices and latest technology available.
In this blog post, we’ll explore 12 of our favorite online content creation tools that’ll ensure your digital marketing strategy stays relevant among the competition – so you can focus on growing your business while making sure your brand stands out from the rest!
The Importance of Content Creation for Digital Marketing
With content creation becoming a widely utilized form of marketing, it is essential for businesses to understand the importance of digital marketing and how it can work for them.
In an increasingly digitalised world, it is no surprise that content creation is becoming more and more vital as businesses look to increasing their visibility and web traffic through content produced across all platforms.
Businesses must plan effective content strategies in order to make the most of this emerging trend. Digital marketing enables businesses and their content creators to gain attention from audiences in various channels – from search engine optimisation (SEO) to using different types of content on social media sites such as blogs, videos and podcasts.
To be successful in 2023, particularly during the difficult current economic climate and beyond, having a sound knowledge of content creation is key. The power of efficient digital marketing is invaluable and smart companies recognise this.
Have a Content Marketing Strategy
Content is king when it comes to digital marketing!
Having a content marketing plan in place helps businesses create content that is both consistent and valuable to their brand. This content can be in the form of web copy, newsletters, pictures, videos or podcasts – each one helping to promote your brand and drive customers to your website or product.
Investing time in creating a content marketing plan means you’ll have a clear idea of the content you should produce and how it should look. What’s more, it will give you an organised way of tracking content performance so you can make decisions about what content is worth creating in the first place.
A content marketing strategy helps businesses stay ahead of their competition and increase their presence online – something that’s absolutely indispensable for success in today’s digitally driven world!
Below you will find 12 of the best content creation tools that will help take your digital marketing to the next level. These tools will help you edit photos, generate copy, create online brochures and much more.
1. Canva
2. Pixlr
3. Befunky
5. Jasper
6. Flipsnack
7. Piktochart
9. Infogram
10. Murf
11. iMovie
12. Animoto
Best for General Graphic Design
1. Canva
Canva makes content creation and digital marketing just a bit easier!
It provides resources that enable users to create visually stunning content, including documents, presentations, social media graphics, infographics, and more. Whether you need a professional presentation for work or creative content for your social media accounts, Canva has something for every content creator.
With easy-to-learn tools and a comprehensive library of free images, templates, and fonts, content creation has never been simpler!
The best thing about Canva is that you don’t have to be a Graphic Designer to use it!
Canva pricing – Free – £10.99 per month
Try Canva
Best for Photo Editing & Design
2. Pixlr
The AI-powered photo and design app Pixlr is the perfect content creation tool for businesses looking to up their digital marketing game.
It has a range of features that make content production easier and more efficient than ever before. With its easy-to-use tools, Pixlr allows you to create stunning visuals quickly, even with limited design knowledge.
Its AI-operated auto retouch feature takes content production one step further – editing your images into their best possible version automatically!
Whether you’re producing content for social media or graphic design projects, Pixlr has the features you need to help make content creation simple and effective.
Pixlr pricing – Free – $4.90 per month
Try Pixlr
3. Befunky
Befunky is an all-in-one content creation platform with a ton of features and benefits for digital marketers.
From photo editing to graphic design, Befunky makes content creation easy and accessible no matter your skill level. With simple to use tools such as photo filters, text overlay options, and a drag and drop design editor, content creation can be done quickly and hassle-free.
Plus, you’ll have access to millions of stock photos, illustrations, graphics and fonts that can give your content the extra ‘oomph’ it needs.
Befunky also provides users with analytics tracking so you can see how their content is performing in real time.
Overall, Befunky offers everything you need to create amazing content for your digital marketing campaigns.
Befunky pricing – Free – £7.99 per month
Try Befunky
4. Adobe Express
Adobe Express is an incredibly powerful content creation tool for digital marketing.
It allows users to easily access stock images and graphics that are optimised for digital marketing platforms and devices so content looks uniform across all channels.
Adobe Express also has intuitive drag-and-drop editing capabilities as well as automatic content building options so users can quickly pull together content without needing extensive design skills.
Moreover, content can be saved in the cloud using Adobe Express, making it easy to re-share content multiple times and expose one’s brand across a multitude of channels.
Adobe Express truly is an invaluable asset to any business or individual looking to bolster their digital marketing efforts.
Adobe Express pricing – Free – $9.99 per month
Try Adobe Express
Best for Writing Copy – Quickly!
5. Jasper
Jasper is an AI content writing tool designed to help content creators and digital marketers produce high-quality content efficiently.
Its natural language processing capabilities generate accurate, SEO-friendly content that is guaranteed to extend your content reach and convert more of your readers.
With features like custom content prompts and integrated analytics, Jasper provides real-time visibility into content performance, so you can stay ahead of the competition.
All in all, Jasper simplifies content creation and maximizes important metrics – giving content creators and digital marketers the power to expand their reach and really make an impact.
Jasper pricing – $59 – $499 per month
Try Jasper
Best for Creating Online Flip Books
6. Flipsnack
Flipsnack is an amazing content creation and digital marketing tool that allows businesses and individuals to create, share and distribute beautiful content with ease.
With Flipsnack, users can easily craft content such as digital brochures, magazines, product catalogs and flyers within minutes.
The great thing about using this tool is that it comes with powerful content editing and customization features like the ability to add videos, images and music clips in content.
Flipsnack also offers a wide range of analytic features to help content creators understand their audience better and measure their success. With its comprehensive features, anyone can use Flipsnack to create stunning content that stands out from the crowd without any technical expertise or even coding skills.
Flipsnack pricing – $14 – $79 per month
Try Flipsnack
Best for Infographics
7. Piktochart
Piktochart has revolutionised the way people create infographics and charts.
The platform offers an intuitive, user-friendly interface that is simple to use for all levels of expertise. Users can take advantage of hundreds of templates and designs, customize them to their liking, add infographics and interactive elements, and preset those elements for automatic creation.
With Piktochart’s array of features, users can easily turn complex data into visually compelling infographics which save time from manually creating them from scratch. And with their cloud hosting and sharing options, they can present their information quickly and effectively to any audience.
With Piktochart, infographics creation has never been easier or more accessible!
Piktochart pricing – Free – £14 per month
Try Piktochart
8. Google Charts
Google Charts offers infographics and charts to help analyze data, making it easier to interpret valuable information.
It offers plenty of features that make it an ideal choice for creating infographics. The library of ready-made charts gives users access to over 50 different chart types, including line graphs, bar charts, and pie charts.
Additionally, you can customise colors, titles and subtitles. You also have the ability to design infographics using data from almost any source: databases, spreadsheets or files from your computer.
With these features, Google Charts offer great versatility when it comes to visualising data, helping to engage audiences with infographics. Plus its easy-to-use interface means that anyone can easily create powerful visuals without much effort.
Google Charts pricing – Free
Try Google Charts
9. Infogram
Infogram is an invaluable tool for creating infographics and reports.
With its user-friendly interface and helpful templates, it makes the process of creating visual information a breeze. It also integrates with various third-party platforms, allowing you to display infographics across multiple channels.
Infogram also offers a host of customisation tools including tools to add interactive elements and data visualisations to documents.
With powerful analytics capabilities, users can measure the success of their infographics and visualise data trends.
Infogram is a go-to platform for creating infographics that can engage viewers and effectively deliver key messages.
Infogram pricing – Free – $149 per month
Try Infogram
Best for A.I. Voiceovers
10. Murf
Murf is revolutionising AI voiceover production, creating a streamlined process for businesses of all sizes.
Its groundbreaking AI technology creates professional-quality results in any language and tone, even in complex projects.
The automated workflow allows clients to focus their time on other parts of their businesses, making it easier and faster to reach large audiences with an impactful message.
Whether you need a straightforward voiceover or something more intricate, Murf just might be the perfect fit.
Murf pricing – Free – $59 per month
Try Murf
Best for Video Editing
11. iMovie
iMovie is an incredibly versatile tool for creating videos quickly and easily.
It comes pre-installed in many Apple devices, making it readily accessible with minimal effort. With this suite of powerful features, users can edit or create movies with just a few clicks or taps.
You will be able to make stunning films with built-in themes and transitions that bring your ideas to life. Easily add meaningful text titles, music, sound effects and voice-overs to appeal to any audience.
iMovie even has picture-in-picture capability so you can superimpose two images or videos over each other. This user friendly program allows you to maximize your creativity while combining video clips easily into compelling stories with studio-quality graphics and animations precisely synchronized with soundtracks.
Further benefits of using iMovie include its intuitive interface, the ability to preview what your projects will look like before committing them, as well as its integration capabilities that allow sharing of videos right from the program itself!
iMovie pricing – Free (pre-installed on most Apple devices)
Try iMovie
12. Animoto
Animoto allows you to create high-quality videos from photos, video clips and music.
This powerful video editor makes it easy for everyone – from novice to professional – to quickly craft eye-catching videos suitable for any occasion. You can even customize videos with various text elements like fonts and motion designs that bring your video to the next level.
With its intuitive drag-and-drop editor, you can quickly turn your best memories into amazing slideshows or showcase products and services with style. When you’re done, easily share your video with friends and family or stand out on social media.
Animoto pricing – Free – £29 per month
Try Animoto
Wrapping Up
The internet is now our go to destination if we want to learn more about brands, products or services.
In the current digital age, businesses must be able to effectively utilise digital marketing in order to remain successful.
From blog posts and videos, to online catalogues, infographics, and well edited images – there is no reason why your business should not have great content today.
With the tools and resources highlighted in this post, you can create amazing content for your customers/clients to enjoy.
It’s time to get down to business! Don’t make excuses and start creating something extraordinary today that will set you apart from your competitors.
